It’s one of the greatest decisions that a business owner has to make: what should you name your brand? And there are many factors to analyse. Should your brand name consist of a catchy word pairing, following in the footsteps of Facebook and JetBlue? Should you form a completely new word, Skype and Pepsi? Or should you be direct and to-the-point, like Free Conference Call or It Works?
You may be thinking what makes up a good brand name? Some features of good brand names are as below:
- It must be able to attract attention to the brand
- It must be simple; for easy remembrance and pronunciation
- A brand name must indeed be a meaningful or creative
- In addition to creating awareness, must be able to create a positive picture
- It must create certain emotions that will compel consumers to purchase the brand
Major benefit of brand names:
- Prevents products mix-up
- Convenient brand identification by customers
- It hints the prospective consumer about a brand
- Give additional advantage in a competitive environment
- It drives engagement and enhances customer loyalty
- It makes the introduction of new product easily distinguished in a target market
Conclusion: Whatever brand name you end up using, it’s essential to remember the lasting truism of naming: A good brand name can’t make a lousy product great, but a great product can make even the most unusual name unforgettable.