In my two decades of experience working with clients across industries, including celebrities, politicians, artists, founders, and professionals from all walks of life, I’ve learned one essential fact: if you really want to grow your personal brand, learn the art of saying “thank you.” It sounds simple, even obvious, yet it’s often overlooked. The power of gratitude, especially when expressed for small gestures or favours, can make a lasting impression and set you apart.
However, it’s unfortunate that small manners like saying “thank you” are often forgotten these days. I don’t know what’s happened to the simple act of appreciation, but I see more and more people taking favours, advice, and even time without ever acknowledging it. Today, I want to share some of my personal experiences to highlight the importance of this small yet powerful gesture.
Let me start with a story that still stands out to me. A few years ago, I was scheduled to meet a potential client at one of the top five-star hotels in Delhi. She had chosen the place, and I travelled all the way from Chandigarh to meet her for this discussion. I was enthusiastic about the opportunity and even covered the cost of lunch for both of us. After a long, insightful meeting where I shared valuable insights and gave her a personal branding proposal, I hoped for at least a “thank you” for the lunch, the travel, or the time invested. But there was nothing. Not only did she fail to thank me, but she also never followed up with an acknowledgement or response to my branding proposal.
I understand that not every proposal will be accepted in the consulting business. That’s part of the game; rejections are just as common as wins. But a simple “thank you” would have made all the difference. Even a polite “no” to my proposal would have shown courtesy and respect for the time and effort I invested. Unfortunately, that interaction left an impression of someone who didn’t value the basics of professional courtesy, and it’s hard to move forward positively from that.
Why Saying “Thank You” Matters?
Everyone must understand that saying “thank you” isn’t just about good manners; it’s a strategic move in building relationships and your brand. Here’s why:
1. It Shows Respect: When you thank someone, you acknowledge the time, effort, or favour they extended. It’s a sign of respect, and people remember that.
2. It Builds Goodwill: A small “thank you” creates positive energy and goodwill. People are more likely to remember you fondly and support you again in the future.
3. It Enhances Your Reputation: In a world where many forget to acknowledge others, expressing gratitude makes you stand out. It’s a simple way to build a reputation as someone who values others and takes the time to appreciate their efforts.
4. It Opens Doors for Future Opportunities: People like working with those who appreciate them. Expressing thanks can lead to future collaborations, referrals, and stronger professional relationships.
Another Example
In my career, I’ve often offered free initial consultations to potential clients. I enjoy meeting new people, sharing insights, and helping others with strategies to grow their businesses. For me, it’s not always about money – my passion for my work and my desire to connect with good people drive me to do this. However, it’s surprising how often people forget to say “thank you” even at the end of a consultation call where I share valuable insights and strategies.
Some people come with a list of questions and expect detailed answers during these calls, which I willingly provide. But when the conversation ends and there’s no word of thanks, it leaves an impression of entitlement rather than appreciation. I’m not expecting anything in return except for a simple acknowledgment a recognition of the time and effort I gave to help them.
Why Some People Don’t Say “Thank You”?
So, why do people forget to say thank you? Here are a few possible reasons:
Focus on Self: Sometimes people are too focused on their own needs and forget the importance of others’ efforts. In simple words, they are selfish.
Culture of Rush: Many people are constantly rushing, and small manners like thank yous are lost in a hurry. Although I don’t believe in this reason, I know many who justify their act by saying I forgot because I was in a rush.
Lack of Awareness: Lack of Awareness: Some people may not realize the impact a simple “thank you” can have. This can be due to cultural backgrounds or limited education. Even those who are educated may sometimes lack basic manners.
Ego & Superiority Complex: Many people, especially those with power and wealth, often fail to say “thank you” because they feel it diminishes their status or authority. They may believe that expressing gratitude makes them appear less powerful or dependent on others. This mindset can create distance in relationships and makes them seem unapproachable, missing out on the positive connections that a simple “thank you” can build.
Regardless of the reasons, forgetting to thank others is a missed opportunity to make a positive impact.
How to Make Saying “Thank You” Part of Your Brand
If you’re serious about growing your personal brand and standing out in your industry, here are a few tips for mastering the art of gratitude:
1. Acknowledge Every Gesture: Whether it’s a small favour, a consultation, or even advice, make it a habit to thank people for their time and effort.
2. Follow Up After Meetings: After meeting with someone in person or online, send a quick message to express your thanks. This strengthens the relationship and shows that you value the time and opportunity.
3. Show Appreciation to Everyone: Whether you’re at an airport, hotel, or shopping mall, make it a point to thank everyone involved, from the receptionist to the staff who enhance your experience. People notice and appreciate when you show genuine gratitude. If you truly want to build a strong personal brand, start by respecting everyone around you; you’ll earn respect and admiration in return.
4. Be Genuine and Specific: Instead of a quick, generic “thanks,” try to be specific. Saying “Thank you for helping me”Thank you for your insights on X” or “I really appreciate the time you spent on our call” feels more personal and sincere.
5. Make Gratitude a Habit: Practice gratitude daily. Reflect on the people who help you in small ways, and take a moment to thank them.
In the end, all I would say a simple “thank you” is more than just a word; it’s a powerful tool that can leave a lasting impression. If you truly want to grow your personal brand and build stronger relationships, don’t ignore the importance of gratitude. Expressing thanks might seem like a small thing, but it’s often these small gestures that people remember most.
So, as you grow in your career or personal journey, remember to say “thank you.” It’s a sign of respect, a token of appreciation, and a symbol of humility… and all this is essential for lasting success.